Vol. 3 No. 2 (2023): Journal of Machine Learning for Healthcare Decision Support
Articles

Leveraging Big Data Customer Analytics for Enhanced Customer Insights and Engagement: A Case Study Approach

PDF
  • Kirthivasan Pandurangan ,
  • Jeshwanth Reddy Machireddy
Kirthivasan Pandurangan
Solution Architect, Tata Consulting Services, USA
Jeshwanth Reddy Machireddy
Senior Software Developer, KForce, USA
Cover

Published 12-10-2023

Keywords

  • Big data analytics,
  • Customer insights,
  • Customer engagement,
  • Data-driven strategies
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite

[1]
K. Pandurangan and J. R. Machireddy, “Leveraging Big Data Customer Analytics for Enhanced Customer Insights and Engagement: A Case Study Approach”, Journal of Machine Learning for Healthcare Decision Support, vol. 3, no. 2, pp. 1–13, Oct. 2023, Accessed: Jan. 22, 2025. [Online]. Available: https://medlines.uk/index.php/JMLHDS/article/view/13

Abstract

This paper delves into the realm of big data customer analytics, employing a case study approach to investigate its utilization for acquiring profound insights into customer behavior, preferences, and trends. It explores diverse industries within the framework of Industry 4.0, elucidating strategies to amplify customer engagement, loyalty, and satisfaction. Through an examination of real-world scenarios, the paper highlights the transformative potential of leveraging big data analytics in understanding and enhancing customer relationships.

PDF

Downloads

Download data is not yet available.

References

  1. Chen, Min, et al. "Big Data Analytics for Customer Relationship Management." Journal of Data Mining and Digital Humanities, vol. 5, no. 1, 2017, pp. 1-18.
  2. Reddy, Surendranadha Reddy Byrapu, and Surendranadha Reddy. "Large Scale Data Influences Based on Financial Landscape Using Big Data." Tuijin Jishu/Journal of Propulsion Technology 44.4 (2023): 3862-3870.
  3. Davenport, Thomas H., et al. "Big Data in Big Companies." International Institute for Analytics, 2012.
  4. Fan, Wenhui, et al. "The Adoption of Customer Relationship Management (CRM) Technologies in Small and Medium Enterprises (SMEs): A Case Study Approach." Journal of Strategic Information Systems, vol. 16, no. 2, 2007, pp. 137-155.
  5. Gandomi, Amir, and Murtaza Haider. "Beyond the Hype: Big Data Concepts, Methods, and Analytics." International Journal of Information Management, vol. 35, no. 2, 2015, pp. 137-144.
  6. Han, Jung, et al. "Big Data Analytics: A Literature Review." Journal of Information Systems and Technology Management, vol. 14, no. 3, 2017, pp. 601-617.
  7. Kaplan, Andreas M., and Michael Haenlein. "Big Data in Big Companies: An Empirical Investigation of Industrial Adoption and Strategic Implications." Business and Information Systems Engineering, vol. 4, no. 6, 2012, pp. 289-297.
  8. Laney, Doug. "3D Data Management: Controlling Data Volume, Velocity, and Variety." META Group Research Note, vol. 6, no. 70, 2001.
  9. Manyika, James, et al. "Big Data: The Next Frontier for Innovation, Competition, and Productivity." McKinsey Global Institute, 2011.
  10. McAfee, Andrew, and Erik Brynjolfsson. "Big Data: The Management Revolution." Harvard Business Review, vol. 90, no. 10, 2012, pp. 60-68.
  11. Minelli, Michael, et al. Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses. John Wiley & Sons, 2013.
  12. Provost, Foster, and Tom Fawcett. Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking. O'Reilly Media, 2013.
  13. Ransbotham, Sam, et al. "Data Science and Analytics: Big Data, Big Decisions." MIS Quarterly, vol. 38, no. 3, 2014, pp. 663-668.
  14. Redman, Thomas C. Data Driven: Profiting from Your Most Important Business Asset. Harvard Business Press, 2008.
  15. Sharma, Ruchi, et al. "A Review of Big Data Analytics: Technologies, Tools, and Trends." Global Journal of Enterprise Information System, vol. 6, no. 2, 2014, pp. 48-61.
  16. Wang, Chong. "Big Data Analytics and Research Output: A Review of Literature." Information Processing & Management, vol. 52, no. 5, 2016, pp. 861-871.
  17. Watson, Hugh J. "Big Data and Analytics: The Impact on Strategic Decision Making." Strategic Direction, vol. 30, no. 3, 2014, pp. 5-7.
  18. Wu, Xindong, et al. "Data Mining with Big Data." IEEE Transactions on Knowledge and Data Engineering, vol. 26, no. 1, 2014, pp. 97-107.
  19. Zikopoulos, Paul, and Chris Eaton. Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data. McGraw-Hill, 2011.
  20. Zolbanin, Hadi Mohammadi, et al. "Big Data Analytics: A Literature Review on Opportunities, Challenges, and Research Directions." Journal of Industrial Information Integration, vol. 18, 2020, Article 100129.
  21. Zhu, Kaiquan, et al. "Big Data Analytics: A Literature Review." Journal of Big Data, vol. 7, no. 1, 2020, Article 35.
  22. Reddy, Surendranadha Reddy Byrapu. "Ethical Considerations in AI and Data Science-Addressing Bias, Privacy, and Fairness." Australian Journal of Machine Learning Research & Applications 2.1 (2022): 1-12.

Similar Articles

You may also start an advanced similarity search for this article.